Designed for a yacht charter broker to establish his brand, this website was created to attract quality leads and increase conversion rates.
A Brand New Identity
Inactive for several years, Mr. Clark’s online presence required a multi-faceted approach to achieve his goal of generating quality leads. The original website was built on an older generation platform and had many technical issues. Three main areas improved: updated SEO and keywords, re-branding, re-connecting with existing and adding to new marketing channels.
To attract quality leads and increase conversion rates, we focused on keyword research and designed a new responsive website. A monthly marketing plan was established and implemented which included e-mail campaigns, blogging, advertising, and creating and maintaining an extensive social media strategy through Facebook, Twitter, About.me, LinkedIn, Pinterest and Google+. The company was re-branded and marketed to build trust and credibility for the quality yachting vacations that are being offered.